Buckaroo launches Click to Pay: faster, safer and easier online payments
Utrecht, 2 April 2025 — Buckaroo, a leading provider of payment solutions in the Netherlands and Belgium, now also offers Click to Pay. With this launch, merchants can respond to the shift from current VPAY and Maestro cards to Visa Debit and Debit Mastercard. This will soon allow consumers in the Netherlands to pay online easily using their bank card.
Click to Pay helps webshops and retailers increase their online conversion rates by offering a smoother and more secure payment experience. Customers who register once no longer need to manually enter their card details at checkout. Instead, the information is retrieved securely and automatically — making payments faster, easier, and safer. Buckaroo is one of the first Payment Service Providers in the Netherlands and Belgium to offer this innovative payment method.
With traditional debit and credit card payments, consumers are often required to manually enter multiple fields such as the card number, expiration date, and CVV/CVC code. Not only is this inconvenient, but it can also discourage users from completing their purchase. Click to Pay eliminates that step — logging in is enough. Payments can also be completed using biometric authentication, such as a fingerprint or facial recognition. As a result, 3DS authorization for fraud prevention is required less frequently. Click to Pay can also function as a “fast check-out” payment method, automatically populating the delivery address.
Research shows that Click to Pay can lead to up to 10% more payment authorizations1 and 60% less payment fraud2, thanks to both card and cardholder verification. “Debit and credit card payments are rapidly growing in popularity for both in-store and online purchases,” says Jelle Hoes, CTO of Buckaroo. “However, we see many consumers abandon their shopping carts during checkout due to friction in the process. Click to Pay makes payments faster and easier, resulting in a smoother customer experience and increased conversion.”
“We’re proud that Buckaroo is one of the first payment service providers to implement Click to Pay,” says Jos van de Kerkhof, Country Manager Visa Netherlands. “Thanks to Visa Acceptance Solutions, Buckaroo was able to accelerate its rollout of Click to Pay. The drop-in UI ensures a user-friendly implementation, and the open platform is easy to maintain.”
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About Buckaroo
Since its founding in 2005, Utrecht-based Buckaroo has grown into one of the leading Payment Service Providers for online and in-store payment solutions in the Netherlands and Belgium. Buckaroo serves over 46,000 enterprise and SME clients and processes more than 1 billion transactions annually. The fintech also manages an extensive proprietary network of fixed and mobile payment terminals. Buckaroo is owned by Keensight Capital, a European growth investor focused on high-potential companies in Tech and Healthcare. More information: www.buckaroo.eu
1 Source: What’s trending? Shaping payments with close collaboration | Visa Navigate
2 Source: Visa Issues 10 Billionth Token, Generating $40 Billion in Incremental E-commerce Globally | Visa