Superyoga: A Lightspeed Webshop Driven by a Passion for Healthy Living
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- Industry: Health
- Solutions: Online payment methods
- Web Software: Lightspeed
Lisanne Wattel and her husband Guido Wattel are co-owners of Superyoga. The business was born out of Lisanne’s personal journey with autoimmune disease, which had progressively affected her health. Seeking better well-being, she first transformed her diet, then integrated yoga and meditation as core elements of her lifestyle.
With the growing market and rising demand for trendy yoga and meditation products, Lisanne saw an opportunity. Together with Guido, she founded Superyoga, allowing her to share her passion for a healthy and balanced lifestyle. In 2014, the couple launched a Lightspeed webshop, which quickly became a success. The online business expanded rapidly during the COVID-19 pandemic, evolving into a dedicated team offering a wide range of products in the Netherlands, Belgium, and (more recently) Germany.
"Buckaroo's years of experience, advanced products, and personal approach make us a unique payment partner"
Sustainable Response to Trends
Quality and sustainability are paramount in Superyoga’s field, as they are in a healthy lifestyle. However, these qualities aren’t always guaranteed. Lisanne explains, “There are still products, like yoga mats or meditation cushions, that lack high quality. That’s precisely where Superyoga makes a difference. We work with experts on our products to ensure the quality of the trendiest items.” Environmental responsibility is also a priority, with Superyoga offering products made through fair and sustainable processes.
With years of experience in e-commerce, a shared passion for personal service, and a dedication to health, Superyoga is committed to delivering the best shopping experience for its customers. A Payment Service Provider that shares these values is essential. “That’s why Buckaroo has been our trusted payment partner from the beginning,” says Lisanne.
Buckaroo's Payment Solutions for Superyoga’s Lightspeed Webshop
Superyoga now offers over 700 products, all contributing to a healthy and balanced lifestyle. This diverse range attracts a varied customer base, including businesses from sectors such as health, yoga, and sports, overlapping with private customers. “For both customer groups, a focus on healthy living is key,” Lisanne explains.
Payment preferences vary among Superyoga’s yoga webshop customers. Most clients pay directly via iDEAL, followed by those who prefer Klarna, credit cards, PayPal, Payconiq, and Apple Pay. “You’ll notice differences in preferred payment methods across countries. Ultimately, everyone wants a smooth experience using their favorite payment method. How seamlessly a payment is processed is also important, and Buckaroo has been invaluable in this,” adds Lisanne.
Complete & Worry-Free Business with Buckaroo
Thanks to Buckaroo, Superyoga has been able to offer products professionally and securely for the past decade. Superyoga places great value on a smoothly functioning website with a comprehensive, seamless payment solution. The guiding principle of Superyoga’s payment options is that customers can pay worry-free, knowing their preferred method is available and that they can check out quickly, securely, and easily from any device.
“It’s also important for us to work with a system that includes all the functionalities we need as a webshop,” says Lisanne. “For example, Buckaroo software integration with our back office allows us to quickly process refunds and set up payment reminders for customers who haven’t completed their order.” Thanks to this integration, Superyoga can nudge customers to finalize their purchase. Lisanne adds, “This process is fully automated, yet we’ve managed to keep a personal touch.”
"We were looking for an established provider, not a newcomer, because we wanted future security and a high service level. Our relationship manager Jochem delivers on that every day."
- Lisanne Wattel van Superyoga
Strong Focus on Continued Growth
Superyoga exclusively sells products via webshops active in three countries. With the current offering, their ambition for growth hasn’t slowed: Superyoga sees many opportunities in the B2B market. When asked about future changes, Lisanne says, “We’re at the start of the AI era. Everyone will need to adapt to continue meeting customer needs. Additionally, we’re continually working to improve our webshops, with checkout—and thus payment solutions—being a key focus.”
Superyoga has positioned itself as a significant player in its field. Looking ahead, the company needs a Payment Service Provider that can grow with them. “Innovative developments in payments are on the horizon,” says Lisanne. “With a reliable payment partner like Buckaroo, we’re confident we’ll continue to maximize our payment strategy in the future.”
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"Our collaboration with Buckaroo has been a pleasure. Thanks to Buckaroo's innovative advancements, we've been able to improve the quality of our payment solutions for our customers. Additionally, Buckaroo has repeatedly shown flexibility in adapting to our needs within our payment strategy."
- Lisanne Wattel, co-owner of Superyoga
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