Creative payment reminders for bicycle subscription
A bicycle that is always ready for you. And which always works like a charm. The founders of Swapfiets make it possible. From 12 euros a month they offer their own Union bicycle with an iconic blue Swapfiets front tire. The number of users is growing rapidly. Swapfiets is immensely popular, especially in the student cities. How do they ensure that payments are made properly and on time?
We see our product as a service," says Matthias Moll. And with that in mind and with an eye on the target group (students), Swapfiets has drawn up the payment strategy.
Matthias: "Nobody likes getting a payment reminder. You soon get the feeling that you are doing something wrong and you often get scared of the language. We therefore try to put our mails as sympathetically as possible. With this clear goal works the entire mail to the final payment. "
"We designed the payment requests ourselves. Via html and css a marketer can easily organize this himself. We have opted for a clear blue background, simple and without distractions. We have fully tailored the tone-of-voice to the language use of students , up to emoijs in our payment reminders. "
“Everything we do must be crazy and above all simple. We always think about possible disadvantages, so that the customer only gets benefits. The Buckaroo credit management solution fits in perfectly with this. ”
— Matthias Moll, Swapfiets
Do you also want to collect invoices in your own style? With Buckaroo Credit Management you can fully segment the collection process per target group. Knowing more? View the page below.
The ideal payment method differs per situation, product or service. Because of our wide range of payment methods and unique features, we at Buckaroo are always able to offer you an appropriate solution. Let the following cases inspire you.